Florissant Valley Chamber of Commerce
Business to Business Development
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Ideal Client Profile
60 Second Commercial
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Your 60 Second Commercial is a very important component in your networking toolkit. You need to be able to communicate effectively in 60 seconds or less what your business does and what sets your business apart, as this may be all the time you have.
You should refine your message over and over until it is clear and fits within the sixty seconds. You should then develop a few variations of this, each one emphasizing a different aspect of your business or a different example of a good client. Both you and your employees should have these memorized, so you can explain your business to anyone you meet, wherever you are.
A good 60 second commercial will have the following parts:
Here are a few articles with more tips about preparing your 60-second commercial.
Communicating Your Business in 60 Seconds by Kristin Cary
60 Second Commercials of Business to Business Members:
Kevin Veit, KVUSA.com Software and Internet Development